innovating the future of plastic surgery

I am off to Hawaii in a couple of days for the annual scientific meeting of the Northwest Society of Plastic Surgeons. I know you feel sorry for me, but you have to give credit to the society for including the state of Hawaii as a member, giving us an excuse to go there from chillier parts of the Northwest in February. As it turns out, I will be working, and I am just now putting the finishing touches on two talks I will be delivering. The first has the high-falutin’ title “Integrating the Future of Plastic Surgery.” If you are a regular reader here you will know that I am interested in trends, new technologies and techniques, and how we can best bring these to our patients for their benefit.


What I am going to talk about is an approach to problem-solving called integrative thinking, defined as the ability to reconcile opposing concepts by creating a solution that has elements of both but is something new and unique. I look at it as involving both sides of the brain, uniting the rational, verbal, linear left with the artistic, holistic, creative right. Einstein described it well: “Invention is not the product of logical thought, even though the final product is tied to a logical structure.”

So what does this have to do with plastic surgery? Plastic surgeons are after all inherently creative people, the word “plastic” implying a flexible approach. No two cases are alike, and so plastic surgery is often more improvisation than cookbook recipe. But as techniques have evolved, certain standard approaches have become the norm, and once this “source code’ is out, any surgeon can learn how to do it. Plastic surgeons now compete with a variety of doctors from other specialties moving into plastic surgery for economic reasons. A related phenomenon is similar to outsourcing; just as your tech support person is likely to be in India, thousands of Americans travel overseas for discount plastic surgery. All of this is based on left-brain thinking and it has been tremendously successful. But because it is based on standards that can be taught and copied, it becomes difficult to contain, and some plastic surgeons feel that we are losing ownership of our own specialty.

I believe the key to continuing success in plastic surgery is innovation. Patients want (and deserve) less invasive procedures delivering more natural results with faster recovery. Creating the innovations that fulfill these goals requires tapping into the artistic right brain, and as Einstein said, tying it to a logical structure. Besides, it’s fun.